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Creation[ edit ] Smashburger was founded in by two fast food industry veterans. Tom Ryan had previously helped to develop the stuffed crust pizza concept for Pizza Hut and later served as chief concept officer for McDonald's and David Prokupek was a former owner of Quiznos.
It also kind of had this organic, earthy, commonly popular approach, and it had a little edginess to it, for younger, generational people.
The kitchen concept was later adapted and standardized for every Smashburger location. The restaurant's signature "smashing" technique is achieved with a special cutter and technique, which also allows it to train new cooks quickly and open new locations without having to redesign the back-end process.
The founders systematically narrowed down the options until they came to just four, and found that all were Angus beef provided by different distributors. With Prokupek as CEO and Ryan focusing on developing the menu, the restaurant was designed with quick scalability in mind.
The first Smashburger restaurant opened in Denver in June and the chain then expanded to Houstonand then to Minneapolisareas where Ryan and other founding management were familiar with the local real estate market.
The chain's first marketing revolved around the tagline "Smash, sizzle, savor. That year, it was reported to have as many as franchise agreements in the books.
That year it announced plans to open new locations around airport in KuwaitSaudi Arabia and Bahrain through franchises. Where McDonald's was considered the market leader for casual dining, it saw a sales drop of 2. Changed consumer tastes, in particular Smashburger's popularity, was credited, because of a customer perception that Smashburger's food was of higher quality and more customizable.
The restaurant had an estimated 0. This capital, in addition to the revenue generated by business operations, was thought to support two or three years worth of expansion by the chain. Its CEO said, though, that converting to a public company was a possibility for the company over the long-term.
At the same time, larger restaurant chains increased their efforts to grow sales and brought on higher-quality menu items to compete with Smashburger and restaurants like it. Subsequently, Smashburger saw its overall same-store sales decline as a number of other local "better burger" concepts grew.
The restaurant thus condensed its expansion strategy to focus on existing markets and began mentorship programs to develop leadership talent from within its ranks of workers. Restaurants are designed with specific decor, a prominently bright red color scheme, and customer flow.
But, the restaurant does not have a model footprint and so each location can be tailored to the available space. Customers order at a central counter and food is brought to them in stainless steel baskets. They are given silverware to eat with in place of plasticware.
An internal team designed and built the initial soundtracks around the restaurant's "Smash, sizzle, savor" theme. As Smashburger began to grow, management brought in outside consultants in to develop a new program for music that would better fit a "modern, high-energy" restaurant concept, though it retains a family-friendly vibe.
International locations feature an American-inspired soundtrack as well. Bonuses are awarded for certain milestones as well.
Cooks are awarded extra money for filling orders in under six minutes, while managers are given bonuses for meeting monthly revenue goals and gaining positive customer reviews.
The company also offers a number of sides, including french friessweet potato friesfried onions, and fried picklesand "smash fries" which are topped with rosemary and olive oil. Fast food restaurants more typically use ground beef to form burger patties.
There, employees divide the beef into loosely-packed meatballs by hand. The burger meatball contains a bouillon -like flavoring and it is also seasoned with a proprietary blend that includes kosher saltblack pepperand garlicshortly before cooking. Meanwhile, the burger buns are made using a compression toaster and butter wheel so that they do not become too soggy once a patty is placed on them.
In order to avoid the stigma of a restaurant chainSmashburger crafts local burgers for each city where it is located and markets them extensively. Its Oklahoma variety features locally-popular fried pickles, while Boston locations serve a burger with onions and a cranberry chutney supplied locally by Ocean Spray.
The burgers tend to be original creations as opposed to duplicating local flavors; in the case of Minneapolis the chain deliberately avoided selling a burger that would resemble the locally-renowned Jucy Lucy.A Primer on UITF.
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Essay why i like being a teenager Walden jonas mekas analysis essay. Smashburger is an American fast-casual hamburger restaurant chain founded in Denver, timberdesignmag.com of February , it has more than corporate and franchise-owned restaurants in 37 states and 9 countries.
Founded in by restaurant industry veterans Rick Schaden and Tom Ryan, the chain serves "smashed" burgers using a specialized process of cooking them on a flattop grill at a high heat.