Global strategy huawei essay

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind.

Global strategy huawei essay

How to Write a Summary of an Article? It is known that, inwhen the domestic mobile phone brands entered the mobile phone market, few people had expected that the domestic mobile phone brands would survive in this market.

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However, sincethe condition of China-made mobile phones has become negative. As the competition in this market gets fiercer, foreign mobile phone manufactures are consistently developing new brands and improving their distribution channels, and the domestic brands have lost the once-owned channel advantages.

Because of some problems of domestic mobile phone industry, the market share rate has dropped dramatically, and most of the domestic mobile phone companies have suffered great losses. In this market with fierce competition, Samsung—a Korean mobile phone brand has developed quickly in recent years and continuously won the first place in market share.

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Its brand development strategy is to create the best products in the world. Samsung mobile phone is taking the high-end product strategy, which is different from Nokia and Motorola. In the high-end electronics market, Samsung is always the first to launch a variety of superior products and it always makes high profits by virtue of time advantage.

In China in the yearSamsung introduced 20 models of mobile phones, of which the appearance, the function and the quality are designed with advanced concepts, innovative technologies and world-class standard.

Samsung mobile phones are always popular in China and the other countries all over the world. The success of the Samsung mobile phone enterprise in China lies in its unique industry background and professional strengths, and the company also benefits from research and development and the marketing strategies which are compatible with the environment.

Marketing strategy is the marketing logic whereby the company hopes to achieve its marketing objectives, which includes special strategies for target markets, positioning, the marketing mix and marketing expenditure levels.

Once the overall competitive marketing strategy is set, the company is ready to begin planning the details of the Marketing Mix, one of the major concepts in modern marketing. The Marketing Mix consists of many variables that the company should do to increase its product demand. These variables are known as the 4Ps: The reasonable Marketing Mix could help the company to establish strong positioning in the target markets.

Chapter one is the introduction. It briefly introduces the research background and its academic and practical implications. Chapter two is the thorough analysis of current domestic mobile phone market.

Though the analysis, it is known that domestic mobile phones have some advantages, such as the cost advantage, localization advantage and fast market reaction advantage.

Global strategy huawei essay

The weaknesses of the domestic mobile phones are that the core technologies are weak, mobile phone qualities are not guaranteed, there is serious product homogenization and most of the domestic mobile phone enterprises are on a small scale.

It is certain that the local mobile phone industry has many opportunities for its development, which include the sound economic conditions, the support from the government, the coming of 3G era and the coming of phone replacement rush.

Chapter three is the introduction to Samsung mobile phone and the analysis of its successful marketing strategies in China. In product, Samsung is always focusing on producing high quality products to build strong brand image and enhance the brand value, offering perfect after sale services to own good reputation, launching continuous product innovation to maintain brand image and brand vitality and supplying distinctive and fashionable designs to maintain brand differences.

In channel strategies, Samsung has always insisted on national agents, and it has prudently selected the national agents to do its distribution. In terms of the promotion strategies, Samsung always focuses on unifying advertising agencies and launching a series of effective advertising campaigns. Two of its excellent promotion strategies are launching a variety of sports sponsorship, focusing on Olympic TOP Program and making use of entertainment activities to enhance fashion marketing, which proved to be qui te effective.Huawei participated in a go green campaign since global warming effects due to networks have been releasing too much carbon emission.

They came up with a few strategies such as geothermal cooling system, to reduce Carbon Emission, and help to keep an up use of network as well. The major function of IHRM is management of human resource in global corporations including issues of expulsion and re-pay, implementing corporate global strategy by adapting appropriate human resources management practices in national economic and cultural environment.

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

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Marketing strategy is the marketing logic whereby the company hopes to achieve its marketing objectives, which includes special strategies for target markets, positioning, the marketing mix and marketing expenditure levels.

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