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The services and products provided by MakeMyTrip includes air tickets, railway tickets, bus tickets, holiday packages, hotel bookings, car hires and many more. With the acquisition of Mygola, now MakeMyTrip will enable its customers to be familiar with over holiday destinations to choose from.
An employee from the development team confirmed that all the 15 employees of Mygola will work as usual under the name of MakeMyTrip.
The acquisition comes at the time when the digital marketing industry is booming and the travel sector is heating up in the industry.
At present MakeMyTrip claims that their app have been downloaded around seven million. Social media Strategy of MMT On Facebook, the company official page has 1, likes and content are posted on regular basis to keep the customers engaged on the page and let them know about the offering s and campaigns.
They have a healthy number of followers on twitter also. The company joined Twitter in and in the small span of time they have above 27, active followers. The company keeps on updating their page with various offers and contests and the users keep on participating in the contest.
Such contests and campaigns help them to increase their reachability and boost up the sales with special offers, discount coupons and freebies. The YouTube channel consists of all the TV Commercials released by the brands, along with videos covering travel destinations, hotels and accommodations.
The company has utilized the video sharing site Youtube efficiently and has taken it as the second screen after the TV commercials ads. Stats that will amaze you:To make the most of your business trip, effective planning is essential.
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